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Cooperation Nossentiner/Schwinzer Heide Nature Park
News – 31. March 2021

The first 100 young giants are planted


Cooperation between optimal media and the Nature Park Nossentiner/Schwinzer Heide

Since last year optimal media has been cooperating with the Nature Park Nossentiner/Schwinzer Heide and offers its customers the opportunity to support the regional nature conservation project „Young Giants for the Next 100 Years“. As part of this cooperation, monodominant pine forests are being transformed into climate-stable mixed deciduous forests by planting young deciduous trees. optimal media and Edel SE & Co. KGaA are also committed to this project and have taken over the financing for the planting of the first 100 trees.

A planting ceremony recently took place, in which Dr. Jonas Haentjes (CEO Edel SE & Co. KgaA) and Jörg Hahn (Managing Director optimal media) participated on behalf of all employees of the company.

Ralf Koch (Head of the Nature Park) explained in the context of the action: „We have an area of more than 100 hectares of pure, monodominant pine forest here and it is very good that, thanks to our joint project, we can now enable forest diversity. To this end, we are planting many different tree species, primarily shade-tolerant types, such as copper beech, Norway maple, English oak, large-leaved lime and birch. Over the years, a species-rich mixed deciduous forest will develop, which will be significantly more climate-relevant and absorb much more CO2 than a pure deciduous forest. It will be exciting to see how the forest will change, but we can be sure of one thing, that we will still have a forest here in 100 years.“

„As a company, we want to do our part to reduce industrial CO2 emissions and we want to enable our customers to do the same. We emit the CO2 in the middle of this most natural landscape in Germany in the Mecklenburg Lake District and therefore it became a natural step for us to compensate for it here on the spot. We are very happy to be able to create a climate-stable mixed deciduous forest at Lake Drewitz together with the Nature Park Nossentiner/Schwinzer Heide,“ Jonas Haentjes affirmed.

And Jörg Hahn adds: „Sustainable production is also becoming more and more important for optimal products. Consumers are focusing on it more and more, and our it is increasingly in demand from customers. By paying a relatively small surcharge on the order value, which is 2% for print and 5% for data carrier productions, our customers support a regionally sustainable nature project and thus become partners of the Nature Park Nossentiner/Schwinzer Heide. The contributions collected in this way flow directly and 100% into the forest conversion project. Tree groves are planted with tree seedlings grown especially for this purpose in the nature park, protected against browsing by game and cared for by the nature park wardens in the first years of their growth. The project ‚ Young Giants for the Next 100 Years‘ is now supported by many of our customers, much to our delight.“

optimal media will continue to document and report on the project. Detailed information on the project and on all offers for sustainable production can be found here.


Planting action of the first 100 young giants

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