Insight, dialogue, inspiration – customer breakfast with a focus on product development
On 20 June, optimal media once again hosted a customer breakfast at Café Sybille in Berlin. Numerous guests from the music, publishing and media industries took the opportunity to discuss the latest developments, new products and creative possibilities for media production in a relaxed atmosphere.
This year’s event focussed on product development – in particular the production of high-quality optimal media books. The complex production process for this perfect combination of high-quality print products and data carriers was presented step by step using selected product examples and materials. This was particularly well received by the guests, as it made many things even easier to understand and also provided inspiration for new projects.
Lots to discover: Current customer productions and new products from optimal media
optimal media books in focus
In demand: Step by step to the optimal media book
Intensive exchange on current production possibilities in the field of data carriers
Box sets, vinyl record effects and sustainable vinyl records were waiting to be discovered
Guests from various industries used the breakfast for a joint dialogue
Products that inspire: Versatile finishing options for our print products
It's worth looking at the details
The selection of exhibits aroused great interest
Good advice: new colours, new effects or resource-saving materials
Exclusive insight: Variety of possibilities for vinyl records
Experience and discover current customer products haptically
The variety of current options was also evident in the vinyl record sector: New colours for the popular Pearl Vinyls, elaborately produced multi-effect records and numerous finishing options generated a great deal of interest. There was also a special focus on sustainable production alternatives, with the examples of ReVinyl and BioVinyl presented impressively documenting how environmental awareness and high-quality product design can be combined. Guests took the opportunity to find out directly about materials, manufacturing processes and current productions.
In addition to the exhibition, the breakfast once again provided space for personal discussions, professional dialogue and networking. Customers took the opportunity to speak directly with the optimal media team about current projects and customised product ideas.
Jörg Hahn, Managing Director of optimal media, summarised the event as follows:
„Our customer breakfast has established itself as the ideal industry get-together in Berlin. All participants are absolutely delighted with this opportunity for cross-industry dialogue. It will definitely be repeated next year.„
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