From the beginnings to the present
Powerful, understated, clearly defined – that’s the first impression of the LFDY brand bible. The abbreviation stands for Live Hard Die Young and embodies not only a successful contemporary streetwear brand, but also the company founder’s life motto. The company was founded in a Düsseldorf backyard in 2012 and originated from a T-shirt printing company. While LFDY started out as an online-only retailer, it has had a large number of stores for several years now, selling what it describes as modern, authentic and exclusive fashion.
On 380 pages, the brand bible documents the company’s history for the first time with a selection of the many, countless snapshots and milestones: Eleven years summarised, from the very beginning to the established brand.
Hardcover with linen cover and hot foil embossing
Colour edging on three sides in black
Hot foil embossing in white on cover and spine
Dyed through endpapers
Box spine with thread stitching and colour embossing
364 pages uncoated content paper
Coated, glossy content paper for perfect colour depth
Altar fold as special feature
Opened altar fold
The large-format hardcover embodies its exclusivity at first glance, with its black linen cover and 3-sided black colour edging. Both the title and the spine of the book are embossed with white hot foil. A contrast could not make a clearer statement.
The black and matt colours of the first impression are also carried through to the content. Deep black, solid-coloured paper has been chosen for the front and back matter and the majority of the contents pages have also been printed on a matt, uncoated paper with 1.4 times the volume and a slightly smoothed surface. They show captured snapshots of the last few years, the spirit of the clothing and its buyers – LFDY is not just a brand, but a way of life.
As a special feature, the brand bible has 16 pages of content, for which glossy, coated paper with a high opacity was used. They stand out from the rest of the book not only because of their look and feel, but also because of their printed content. They provide an insight into the design of the stores and the business aspects and have an excellent print quality.
Another special feature is an integrated altar fold in the centre section of the book. This provides the viewer with variety in many different ways.
- Hardcover with box spine
- Linen cover in black
- Hot foil embossing in white
- 3-sided colour edging in black
- Two different content paper
- Altar fold in the inner part
Further print references
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